Reconomy signs British Chambers of Commerce Circularity in Practice pledge to help businesses accelerate circularity

Reconomy, the international circular economy specialist, announces today that it has become a signatory to the British Chambers of Commerce Circularity in Practice pledge, to help its customers and other UK businesses go further and faster in embedding circular economy practices.

Circularity in Practice is a nationwide initiative inspired by His Majesty The King, building on his lifelong commitment to environmental stewardship. It brings together a voluntary taskforce of businesses from across sectors to speed up the adoption of proven circular solutions. It aims to move designing out waste, reuse, high-quality recycling, and remanufacturing from aspiration to action – shifting the focus from innovation alone to real-world adoption and commercial common sense.

The pledge commits organisations to develop action plans and set measurable goals to evaluate progress. Signatories will have to identify external partners needed to support their action plans and ensure they are deliverable, while also educating internal stakeholders so the purpose of those plans is widely understood. Companies will also have to promote the action taken to inspire others.

The initiative comes as many businesses across the UK want to do the right thing, yet managing goods and materials in a circular way can still too often be an afterthought, rather than a reflex.

By becoming a signatory to the pledge, Reconomy will be able to work more closely with its customers, many of whom are also signatories, by joining their working groups and supporting them to deliver on their action plans, as well as helping other UK businesses.