New report launch: First steps in the circular economy

As organisations face growing pressure to operate more sustainably, this report offers timely insights into how adopting circular strategies can help businesses adapt and thrive. Moving away from the traditional linear model of take-make-dispose, the circular economy focuses on designing out waste, keeping materials in use, and regenerating natural systems.

For businesses beginning their circular journey, this transition can feel complex—but it also represents a powerful opportunity for growth and resilience. It was recently announced from Circle Economy that the circularity gap is continuing to widen from 7.2% to just 6.9% in 2025. This is not the direction we should be going in, and at Reconomy we are determined to change this. We are driven by a vision of a waste-free world.

By helping our clients redesign systems to preserve the value of materials through reuse, remanufacturing and recovery we are not just helping to reduce emissions, we are helping to build a future-fit economy.

We firmly believe that circularity is not just a metric, it’s a mindset. Thinking circular is the first step in closing the circularity gap and this report provides practical guidance, as well as tips for organisations already implementing circular strategies.

In addition to outlining the current political and regulatory landscape, the report features best-practice case studies and actionable recommendations to support organisations at every stage of their circularity journey.