Hewlett Packard Latin America wins Reconomy’s inaugural Think Circular Award
Reconomy, a leading international circular economy specialist, is delighted to announce Hewlett Packard (HP) Latin America as the inaugural winner of its new ‘Think Circular Award’ for January.
Reconomy’s ‘Think Circular Award’ seeks to showcase the achievements of organisations that are making proactive and innovative strides towards a more sustainable future. Each month, Reconomy representatives will nominate customers who they have witnessed showing remarkable dedication and progress towards circularity.
This might be based on consistent achievement or tangible progress towards sustainability goals, a specific project that has delivered environmental benefits, an innovative way of doing things or an inspirational individual who has driven change.
This month’s winner, HP Latin America, demonstrated the social benefits that can be harnessed alongside environmental protections when increasing circularity.
Reconomy brand, RLG, worked with HP to develop an innovative process to collect and ship HP toner cartridges collected across seven countries to Colombia for recycling. Developing this process, the toners are then dismantled and the materials separated before the plastics are turned into pellets.
These recovered plastics are then used in social project called “Recupera tu silla” – or “Recover your chair” – which aims to restore chairs and tables in primary schools in poor, rural areas in Colombia.
It was awarded with the Think Circular Award for pushing plastic waste further up the waste hierarchy while simultaneously supporting disadvantaged communities.
Guy Wakeley, Chief Executive at Reconomy, stated:
“Our new ‘Think Circular Award’ spotlights the remarkable efforts of our customers as they pursue a more efficient, circular future. I am continually bowled over by the lengths to which businesses are willing to innovate in order to create positive social and environmental impacts. This monthly award seeks to recognise the real change – not just the rhetoric – that our customers across the world are driving in pursuit of greater sustainability.”
Daniel Ott, Managing Director LatAm at RLG by Reconomy, who manages the HP Latin America account, added:
“We’re delighted that the incredible efforts of HP Latin America have been recognised through Reconomy’s first ever Think Circular Award. Through their HP Planet Partners Program, HP has been driving the company’s global sustainability efforts for decades and is making an important contribution to the circularity of its product life cycles. We are proud to have supported HP Latin America in the implementation of this impactful project which creates important benefits on both an environmental and social level. Not only are they recovering plastics from hundreds of thousands of toner cartridges across seven countries in Latin America, but they are driving a brighter tomorrow for children living in disadvantaged, rural communities.”