Reconomy and Bower partnership

Closing the circularity gap in the Grocery sector: Reconomy X Bower partnership

Reconomy and Bower are partnered together to minimise packaging waste. Working alongside leading consumer goods companies to help amplify sustainability efforts that bring together communities and technology. A platform to demonstrate sustainability practices for packaging that builds consumer trust by rewarding consumers for doing the right thing.

Reconomy brand Valpak integrates its members top products into the app so consumers can scan and see exactly what they are recycling while gaining rewards. Brands are taking greater responsibility for packaging by making it clear how people should recycle them, while rewarding them.

This partnership connects customers to brands and reprocessors and recycling centres – to get the truly emersed into the process behind the scenes – that ultimately brings transparency and supports behaviour change to close the circularity gap.