Valpak’s PackFlow reports are now publicly available, strengthening Reconomy’s evidence-based approach to circularity
Valpak, a Reconomy brand and one of the UK’s leading environmental compliance and data specialists, has made its full library of influential PackFlow reports publicly accessible through a new dedicated website.
As part of Reconomy’s Comply Loop, Valpak plays a critical role in helping businesses understand material flows, meet complex regulatory requirements, and prepare for future shifts in packaging, recycling and resource legislation. The launch of the PackFlow library reinforces this commitment, making decades of pioneering, best-in-class research available to industry, government and wider society.
A service shaping policy and accelerating circularity
For more than a decade, PackFlow reports have helped shape UK and international environmental policy, guiding decision-making on packaging reform, single-use plastics, recycling infrastructure, Extended Producer Responsibility (EPR), and more.
These studies also support wider sustainability strategies by providing an evidence base for cost modelling, investment planning and material-flow analysis.
A comprehensive, easy-to-navigate research library
The new online resource provides a complete archive of PackFlow studies in a clear and digestible format. These insights demonstrate the scale of Valpak’s impact, and by extension, Reconomy’s, in shaping a more circular economy.
See our circular economy insights
Examples include:
Data informing the UK wet wipes ban
Valpak revealed that almost 30.5 billion wet wipes are placed on the UK market annually, nearly three times higher than previous estimates. This insight directly informed proposed legislation restricting plastic-containing wipes.
Evidence for UK packaging reform
Valpak’s modelling work supported Defra as it shaped EPR proposals, informed WRAP’s Plastics Pact targets, and enabled industry to benchmark performance and plan long-term investments.
Circular economy labour and skills
Research into London’s circular economy showed a potential value of £24.2 billion by 2030, with more than 250,000 new jobs across a wide range of sectors.
Additional studies explore UK packaging flows, recycling performance, material-specific insights such as plastics and milk packaging, and the impact of global shifts, including the pandemic, on packaging use and recycling systems.
A legacy of collaboration and industry leadership
Since the first PackFlow reports in 2010 and 2012, Valpak has collaborated with government, industry stakeholders and the wider sector to deliver the most comprehensive and robust material-flow insights available. From the first material-specific PlasFlow report in 2017 to the ongoing series today, each study supports a shared goal, strengthening the UK’s transition towards a circular, evidence-led resource system.
This work sits at the heart of Reconomy’s mission to enable the circular economy. By making PackFlow reports publicly available, Valpak is helping businesses navigate complex challenges with clarity and empowering the wider sector to make informed, data-driven decisions that close the circularity gap.
Hear from our leaders
Every change, from the smallest tweak to full system transformation, should be rooted in evidence. The PackFlow reports combine the UK’s largest packaging and product dataset, over 60 million SKUs, with expert consultancy, enabling us to prepare businesses and government for future trends and tackle current issues.
Bringing these reports together in one place makes them more accessible, supporting better decision-making and helping accelerate the transition to more transparent, fair and circular systems.
Valpak
