What is zero waste

Sustainability is no longer a “nice to have” — it’s a business imperative. Today’s consumers expect brands to lead the way in reducing their environmental impact. In fact, Forbes research found that 88% of consumers want companies to help them make a difference through their sustainability efforts.

One of the most impactful strategies is adopting a zero waste approach. But what does zero waste really mean for businesses, and how does it differ from zero waste to landfill? Let’s explore.

What does zero waste mean?

Zero waste does not mean producing no waste at all. Instead, it’s about ensuring that all waste created is repurposed, reused, or recycled so that nothing becomes a wasted resource.

The goal is to keep materials in use for as long as possible, avoiding landfill and minimising environmental harm.

How does zero waste apply to different sectors?

Zero waste applies to every sector, but waste types differ.

• Construction waste: often includes rubble, soil, timber, and metals, which can sometimes be reused on-site or processed for recycling.

• Office/business waste: often consists of paper, packaging, and electronics, which need different circular solutions.

Reconomy helps businesses across sectors adopt tailored zero waste strategies.

What is the difference between zero waste and zero waste to landfill?

• Zero waste to landfill means that no waste ends up in landfill. However, some materials may still be incinerated or otherwise lost from the resource cycle.

• Zero waste goes further, aiming for all waste to be reused or recycled into new resources, avoiding both landfill and incineration.

Many businesses start with zero waste to landfill as a stepping stone before progressing toward true zero waste.

How can businesses start their zero waste journey?

• Work with experts: Partner with waste management specialists like Reconomy to map current waste flows.

• Use tools: Reconomy’s Zerowasteometer Index will help businesses benchmark their progress.

• Leverage technology: Adopt industry-leading solutions that track and optimise waste management.

• Boost social value: Align zero waste with wider sustainability and community engagement objectives.

Final takeaway

Zero waste is a powerful sustainability objective that goes beyond compliance to meet consumer expectations, strengthen brand reputation, and protect the planet.

Ready to begin your journey? Contact us today to discover how we can help your business achieve zero waste.